14 Feb

6 Do’s and Don’ts for Small Businesses and Holiday Marketing

From Thanksgiving and Christmas to Valentine’s Day and the Fourth of July, a small business should always be building a list of ideas that could liven up its holiday marketing promotions. However, before any business starts off on a holiday marketing campaign, there are several do’s and don’ts that should be part of the core program in order to streamline efforts and turn any given holiday into a booster for company growth and public good will. Valentines-Day-for-Small-Business-Marketing

#1 - Do Consider All of the Holidays

Many think of just the big fall and winter holidays when it comes to marketing strategy, but there are many occasions throughout the year that small businesses can use to gain extra momentum. Make it a point to think beyond Thanksgiving and Christmas with your holiday marketing in 2014. For instance, incorporate Valentine’s Day messages into your newsletters, social media, and blog posts to gain client interest, or offer limited-time promotions for St. Patrick’s Day to drum up customer engagement.

#2 - Don’t Try to Please Everyone

As with any type of marketing, your holiday marketing plans need to be focused and goal-driven. Since holiday appreciation is virtually universal, many small businesses make the mistake of believing that they can be everything to everyone around major holidays. This isn’t the case, so focus on your prime market and think of a holiday marketing tactic that will engage the people most likely to buy your product or service. Celebrating Bastille Day anywhere but in France or where you have a large French following would likely do you very little good.

#3 - Do Plan Ahead

[caption id="attachment_4496" align="alignright" width="300"]Our client, Dress Your Guests, used Valentine's day as the perfect opportunity to partner with another lifestyle blogger to increase their social reach. Our client, Dress Your Guests, used Valentine's day as the perfect opportunity to partner with another lifestyle blogger to increase their social reach.[/caption] You can’t dream up and execute a perfect holiday marketing plan overnight, so begin planning your timeline and strategy at least eight to twelve weeks in advance. It may seem bizarre to begin thinking about your Fourth of July marketing in early April, but the longer you have to plan your marketing concepts and company promotions, the more effective and successful they will be.

#4 - Don’t Go Overboard

A little bit of holiday cheer can go a long way. Don’t try to theme every facet of your business around the upcoming holiday. Instead, pick one or two marketing strategies that you can spice up with a holiday twist. Customers will better appreciate a Christmas E-card or a Halloween Facebook contest more if it’s a standalone promotion rather than part of a sweeping and epic holiday marketing plan. In fact, less is sometimes more. If your clients are being bombarded from every direction, especially if you are sending them daily emails, it’s likely that they will stop paying attention.