Tag Archives: Facebook

3 Easy Ways to Keep your Website Visitors from “Just Visiting”

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Conversion optimization, or conversion rate optimization (CRO), is the practice of not only gaining a large online base of web visitors–be it to social platforms, your websites, or other locations–but effecting movement and traction with that base as well. Whether to boost sales or to increase online subscriptions with the subtlest of design changes, conversion

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3 Fast Tips to Share Your Small Business and Avoid Flat Advertising Techniques

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Good content–as opposed to flat advertising–gives something back to the user. It gets them thinking about a topic that’s meaningful to them, leading them to realize how your product or services fits into their (or their business’) life or goals. Unsurprisingly, this is the only way to market brands, products, and services successfully on the internet in 2013, and especially for SEO. High quality content naturally gathers a great number of inbound links to a website as we’ve noted before, therefor driving up perceived value, referral traffic, and search engine rankings.

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10 Commandments for Amazing Small Business Community Management, Revenue & Traffic

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As small businesses move forward in 2013 it should be very clear that every business needs some form of community management and strategy in place for their selection of social networks. Why is community management essential? It drives your placement in search engines (SEO) and results in increased traffic, more leads, and more customers.

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4 SEO Reasons your Business Should Have Started Blogging Yesterday

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The most recent updates to Google’s ranking algorithms, Penguin and Panda, have been the basis for a great deal of speculation and discussion about these types of changes to SEO in the last 12 months. However, all high level marketers now agree–as we’ve consistently discussed on this blog–that content creation and marketing is at the heart of success in working with all modern search algorithms, including Google’s.

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Graph Search: How Facebook Revolutionized Digital Marketing Today

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With this announcement, the ramifications for the social and greater digital marketing industries are naturally massive. Although Graph Search is being rolled out on a slow, highly controlled basis, we can expect the feature to completely redefine the way users find new goods and services online within the coming year.

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7 Rookie Internet Marketing Mistakes for Small Businesses to Avoid

The new, holistic approaches to internet marketing–thanks to changes by Google and other search engines in the last 12 months–are enough to make anyone’s head spin, let alone a small business owner or manager who wears many different “business” hats everyday. Thankfully there are plenty of resources–such as this blo–to help you out along the way to internet marketing success, and in this article we’ll cover 7 rookie mistakes that we’ve found again and again in our nearly 10 years as internet professionals to make those first steps even easier.

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3 Goals for Guaranteed Greater Revenue from your Website in 2013

Our personal New Years resolutions may be made and quickly broken, but we’re certain that this set of digital goals for the New Year will not only be achieved with minimal investment, but will give the boost and return your business needs to hit unprecedented revenue goals in 2013. While the term “monetization” might be

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An Introduction to the Art of Link Building: the Gold Standard in Internet Marketing and SEO

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We’ve long explained to our clients that inbound link building is the gold standard in internet–and especially search engine–marketing, and the logic seems to be pretty clear: the entire purpose of having a website is to be digitally “seen” in order to drive sales or another cause. You may have a beautiful website, but if no one is linking to you, then you’re nearly nonexistent in digital terms. While this logic is simple, the actual process of getting those links to your website–a practice known as link building–is a bit more unclear, especially for business owners unfamiliar with internet marketing

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Build Traffic: Post Images on Facebook, Twitter, Pinterest, & more…

Global communications company M Booth and media measurement and analytics company Simply Measured just recently announced their findings that the content type holding the greatest value on all types of social media networks and websites were visually-based posts, such as Facebook image or video-based posts, Twitter image-based posts, Pinterest pins, and more.

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4 Ways to Boost Your Professional Value via Social Media

While many companies successfully use social media everyday, there are still those who see such activity as unprofessional and there for of little value. This belief couldn’t be any farther from the truth; optimizing your social media strategy will not only elevate your professional value online, but will continue to exponentially build your brand’s worth with minimal (if not non-existent) cost.

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