02 Dec

Social Media Karma Building in the Blog World

Social media karma is a part of the theory that much like the real world, in the social media world, there is a constant ecosystem of cause and effect actions. The idea is that every choice made by a blogger, from publishing high quality posts to commenting on a fellow blogger’s post, can impact your social value in the online world. To ensure that it's good karma that you're passing around, here are a few guidelines to follow:
13 Oct

Study: Posting at End of Day, End of Week Means More Blog Readers

A recent study from social media consulting agency Buddy Media found that the highest engagement rates for posts—whether on a blog, corporate website, or Facebook Pages and Twitter feeds—occur after work hours during the week. However, the study also found that this fact is often ignored by most brands as they produce the greatest number of posts during work hours instead. This means that it's time for brands of every size to start considering the scheduling and presentation of their posts.

Posting After Work Hours Means Better Enagement

As Buddy Media's data notes, posting after 4pm pays off: those brands that posted after general work hours saw engagement rates rise 20% as compared to during work hours postings.
15 Sep

Users of Social Media More Likely to Buy Online

Small business and large corporations alike now posses the ability to market themselves to millions of consumers thanks to the growing rates of adult social media users and their active tendency to consume online, more so than those who do not use social media. The Nielsen report released on Monday supporting these claims notes that social networks and blogs account for around a quarter of total time spent on the Internet. The report further stated that Americans now spend more time on Facebook than any other website on the Internet.
30 Aug

SEO for Blogs: HTML5 & Why It’s Important for Your Blog

Blog What? Design's "SEO for Blogs" Blog SeriesAs a blog owner, there are times when it seems the code behind some of your posts, known as HTML, is especially convoluted and confusing. With <div> this and <span> that, how can one be expected to achieve even a basic mastery of what should be the Internet's simplest language? Did you know that HTML has not received a proper upgrade since 1997? When considering the future development of your blog, HTML5 should be a defining factor. Whether you're working solo or with a blog development company, it is important that your code be semantically written with a set of best practices or standards in mind. With the use of HTML5, this couldn't be simpler! And an added bonus? When each page of your website is written this way, you'll notice marked gains in your search engine placement.